A/B Testing Dashboard

For data-driven marketers looking to improve your site’s user experience, A/B testing is one pillar of experience optimization used to help increase conversion rates. Relied on as a way to experiment with large and small changes before going “all in,” it is an important tool for deciding what experiences get applied to all users.

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Therefore, not analyzing the results properly could mean the difference between potentially massive uplifts and diminishing returns. By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to leave here knowing how to optimize for success.